Doctor My Eyes - Jackson Browne
I just want us to do all that we can to be peaceful and caring.

So now that we have decided that bullying is much more than child's play, we can see that it is all around us and it indeed has gotten worse and we are becoming less sensitized to it and more accepting of it. Consider the following scenarios and decide for yourself if you see the bully.

2. Commercials on TV and TV programming. I don't watch a lot of programs so I won't speak to those but there are some commercials that make me crazy. There was a time when companies would compare each other by name during their advertisements. Then that comparison was outlawed and consumers were allowed to absorb information and make up their own minds. But we've reverted back, maybe not in specifically naming competitors but very blatantly bashing the rival. There are many very successful marketing ploys that take the moral high road and I applaud them and financially support them. On the other side, there are companies like Charmin that openly compares itself to the "bird brand." And yet not too effective since one quick search on the internet proves that there are a lot of people who don't even know what the bird brand is. Not the bird brand, but Bounty very effectively proves their prowess and effectiveness with over-sized "sponge people" running around absorbing liquids. Love the slurping noise when it's cleaning the dogs dirty paw prints! :) I get that this paper towel will do the job.

But if there was an award for the most annoying commercials ever, it would be for me Rogers. Rogers is a company that started off a century ago with one small radio station in Toronto and has grown since the 1960's into a corporation to be reckoned with in the global communications market. They have interests in radio, television stations, wireless and home phone, cable companies, publishing, internet providing, home alarm systems and sports (sorry, it's still the SkyDome to me!) That alone tells you that you are bound to see a multitude of commercials for Rogers Telecommunications. So much so, that I would wager that if you are watching a Rogers TV station, you will see at least one Rogers commercial on every break! And that wouldn't be so bad except for the content of most of them. Stealing an old concept from Polaroid that used James Garner and Mariette Hartley posing as a married couple for a run of very successful ad campaigns, Rogers has done the same. The difference being that Rogers varies from commercials that tout the benefits of the product to the detriment of its rivals, to those that either belittle the "wife" or ones that bash the "husband". The latest, has the wife showing off a tablet as a remote control, then makes fun of her husbands choices of favourite shows in front of an unknown couple. He is clearly uncomfortable and she is oblivious. I can't support this malicious form of advertising. Just this past week, I put call in to a cable company that came to my door and told me that the choices I had made were the wrong ones because their employer was superior and I was wasting my money. I phoned the complaints department to thank them for questioning my intelligence level. They shouldn't be knocking on my door any time soon.

I am enclosing this video not because I endorse it in any way but I think you should be free to make up your own mind. I would encourage you to go to YouTube and like or dislike the ad and make your views known in any way you see fit. Average Canadian citizen Chris Gougeon is making his own stand protesting these ads...people are talking about it. I'm not alone is my displeasure.

These put downs go for other musicians and celebrities as well. I am tired of people openly hating on Nickelback. You don't have to be a fan or even like their music but can't you just not listen without putting them down or me if my views and tastes in music are different then yours. I am not a fan of Prince (or whatever name he is going by these days) but I will not discount his musical ability/showmanship/or self-promotional abilities. I don't like his music, I don't want to listen to it, or financially support it, I don't have to. I can however change the station. I don't have to bash him to every person I encounter. I do not need to tell you that your musical tastes are less than mine because we have different opinions.
5. A little Good News. One word...Dove! It isn't only because it is a campaign that is trying to smash all the ill-conceived projections of mass media about what women should look like but because it is doing it without trashing the competition. I think that the "You are more beautiful than you think" campaign is one to be applauded. But let's not be naive, Dove is owned by the Unilever Corporation who freely uses sex and the "perfect" female form to sell its other products like Axe body spray. Baby steps I guess are better than going backwards or standing still.
A Final Thought.
I think society as a whole needs to learn that you do not elevate yourself by belittling others. Self-love and self-esteem is a good practice and necessary. Yes, even in politics and business there is a need to try and elevate yourself above the competition to gain profits or supports but it can be done in the marketplace and in the workplace without stepping on other people. Take the moral high ground and be nice. It really doesn't take a lot of effort or financial expense but the rewards can be great. The notion of a random act of kindness is a great concept but flawed in that people tend to believe that it is an "act" and not a lifestyle. A lifestyle choice that cannot be counted in instances or specific acts.
The goodness that we all appreciate and embrace when a tragedy befalls members of our race needs to be appreciated and recognized on a daily basis. Not just because they were innocent bystanders that were hurt or emergency service personal who gave their all nor even someone who was diagnosed with a medical ailment. But everyone we encounter in our daily lives each and every day.
The true humanitarian
- will hold the door open for the person behind them, - will donate to the food bank even when it isn't a food drive,
- will say thank you to the person who is serving them (even thought it is their job to serve),
- will allow another motorist to pass without taking it as a personal attack,
- will consider their consumer habits based on the behaviour in their advertisements,
- will make it known that negative promotion is not acceptable,
- will make up their own minds to the goodness of others without belittling the choice of another
- will lead by example and practice what they preach.
I am not perfect, but I do try and live my life in accordance with the morals and values I have held for a lifetime. But, having said that...do me wrong and I'll have no problem speaking the truth as I see it. I respected and valued my neighbours until they started damaging my property and tossing my mail. I had a great employer until I experienced their hypocrisy - preach anti-bullying and then bully your employees. Shame on Irene and Harold and shame on the DPCDSB.
PS
ReplyDeleteIt seems I am not alone in my distaste for the underhanded tactics of the Conservative Governments recent assault of the newly elected leader of the liberal party, Justin Trudeau with some very ugly attack ads.
This man just happens to be someone I am proud to say I know. Thanks for having the courage to stand up publicly Mr Gougeon
From the Stratford Ontario newspaper http://www.stratfordbeaconherald.com/2013/04/19/schellenberger-an-easy-target-said-stratford-resident
From Kitchener Ontario CTV news broadcast http://kitchener.ctvnews.ca/video?clipId=909728